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Save The Culture

 In the fall of 2014, out of St. Petersburg, Florida, Black Amir began its movement to

be a home for self-expression for all, and to bridge the gap between the youth and

their culture. The term Black Amir, is coined as one being royal, because we want

our society to be rich in culture with the power to influence.

This next generation represents a collection of our culture- the artists, the athletes,

the activists, the students, and the free-thinkers.


The art of giving.

Black Amir

Thank you to all who helped with BlackAmir reaching our goal for the young, aspiring minds of Townhead Basic School in Westmoreland, Jamaica, to raise enough money to give these children basic necessities such as school supplies. The art of giving back. It is our responsibility to give back to the youth. They look to us for inspiration and guidance. The youth soaks up so much of the energy we give. They are the future, and for that simple fact we must set examples, of giving, loving, listening, and positivity. Instilling in their beautiful minds that theirs are valuable, and cherished. If you sit and reflect you cant help but see yourself in these children. The picture in itself is extremely powerful. As a few of them are wearing BlackAmir caps, It symbolizes what we can instill in their minds. Young activist, artist, content creators, entrepreneurs, scientist, and writers. It symbolizes that they can be anything they long to be, starting with us planting that seed into them, by showing them their worth and what they deserve and that their voices can and will be heard, all by listening and being inspired to give them the basic necessities that they longed for. This is the art of giving back.


Black Amir

Culture keeps the youth going, we breathe culture, inhaling every single aspect of the word. Two syllables, and yet a lifetime of traditions and creations, merely our existence. Good or bad it keeps us grounded. Keeping us motivated in a society where being who we are, our authentic selves isn’t enough. Culture reflects the light of the soul at a time where homicide and genocide and even suicide effects our daily lives. Who are we? And why is culture so important to us? We are the voiceless that somehow manages to influence mainstream America. Without us where and what would society be? For example as a young Black woman from Flint, Michigan the idea that youth in Flint are being effected on a day to day basis subconsciously by crime, gentrification and or the water crisis, hurts me. It is merely a reflection of every other inner city in America. This is what keeps the youth grounded and ready to fight by educating themselves. For the pain inflicted within, it gives us the strength to write, to create, to envision lives worth living. Culture is the epitome of who the youth are and long to be. For it creates and shapes generation after generation. From our ancestors down yonder. Culture is Change. It is hope, resilience, joy, pain, it’s the imagination of every writer of every visionary, artist, poet, etc. Culture gives us, even in the toughest of times a taste of freedom. It is more than a word. It’s a lifestyle.


Are you for the "CULTURE"?


You know those early Monday morning's when you’re getting ready for school, slowly glancing through your closet trying to find something to wear? “Should I wear this Polo shirt?” you ask yourself. "Na it's too hot outside." So you keep searching, then you run across your “CULTURE” t-shirt. The multiple colors of the embroidery make matching an outfit quick and easy. Looking and feeling great is a good way to start off your week.

"Culture"  What does CULTURE mean to you? Is it the way you dress, the way you talk, or simply who you are?  The colors on this piece represent the diversity within society and remind us that we are simply a microcosm of it. With every stitch we wanted to create a feeling of connection. Each color personifies our representation of what it means to be a part of something positive.

The color variation makes a great addition to your wardrobe and accommodates your personal style. Quality embroidery on a comfortable tee made from 100% combed and ring-spun cotton that can be worn every day and withstand the wash!

Like all of our products, this piece was designed For The Culture, By The Youth. Crafted by Reek Lew. Photo shot by Byron Boykins.

"CULTURE" Will Be Available In Forest Green on March 17th at 5:00 PM (EST)